The Institute of Aesthetic Teeth Whitening is a worldwide leading brand of teeth whitening educational material and the brainchild of directors Alison Egan and Maria Lucas. Combining their years spent in the cosmetic teeth whitening and dental professional industry, respectively, their experience and knowledge has been leveraged to develop and rollout an educational program that exceeds customer expectations and delivers results.
IATW is a series of learning modules that educates and equips students in the industry of teeth whitening. It delivers the latest in knowledge that is of a high grade standard making the course appropriate from beauty technicians through to dental healthcare professionals. It has been purposely built to meet the current needs of the market by utilizing highly specialized digital media, videography and animation to deliver exceptional content to its audience.
Our Master Trainers
Maria’s unrivalled desire to provide the best in dental and patient care, alongside Alison’s exceptional experience in the cosmetic teeth whitening training space has given rise to learning fundamentals like no other.
Alison is the mastermind behind Australia’s at home teeth whitening service and multi-million dollar franchise business, Sparkling White Smile. With a background in health sciences, nursing, psychology and mental health she drew on inspiration and a then gap in the market, bringing the cosmetic practice of teeth whitening to the homes of many.
Maria is a qualified dental professional with over 14 years experience in the dental clinical space. As a dental hygienist and oral health therapist, she has achieved success from both a clinical and managerial perspective, adopting roles that require extensive skill, aptitude, strategic planning and business acumen.
Why did Alison and Maria join forces?
Upskilling, life long career learning and continued professional development is an essential part of practicing in the beauty, medical, dental and health care industry. This requires appropriate learning material, which is thorough in detail, accurate and in some cases accredited. Up to now, education in the teeth whitening industry offers only basic courses targeted at beauty technicians, or limited detailed courses for dental professionals.
It is of no surprise that a current industry divide exists between beauty therapists/technicians and dental health professionals in the teeth whitening space, with the latter often advocating for stricter regulations. However, teeth whitening continues to be a relatively unregulated service area. Maria Lucas and Alison Egan have come together with a passion to improve outcomes for consumers, operators and clinicians alike. Their aim is to enable anyone working, or with a desire to work in this space, feel and be more competent and confident at delivering services within this industry. By driving their passion forward and sharing knowledge, they want anyone in the teeth whitening space to be better equipped with adequate training, to achieve optimum results and best customer outcomes. This course is about breaking down the barriers and coming together as a community with the customer as the priority in every situation. Maria’s unrivalled desire to provide the best in dental and patient care, alongside Alison’s exceptional experience in the cosmetic teeth whitening training space has given rise to learning fundamentals like no other.
At IATW, the philosophy is simple; Experience is Knowledge, Knowledge is Power. This unique value proposition means that all students are exposed to the most comprehensive learning systems and are encouraged to learn and grow within their permitted scope.